This blog was created as an assignment for the digital marketing class I am currently taking at Høyskolen Kristiania. When we were told that we had to write a blog this semester, I didn’t really know what to think. I have never been a big fan of sharing my opinions online, much less information that others will read, learn from and criticize. So far, we have been taught the importance of building a network through social media platforms like LinkedIn. The idea is to intertwine this blog with my social media to gain readers and followers and to build a network. In order to follow my progress I set up a google analytics account, to track visitors and other relevant data. Now that the first month and the first chapter of this class is over, and I want to share how this class has changed my way of working online.
I was intrigued and decided I wanted to challenge myself by writing this blog in English, even though my native language is Norwegian. There are many reasons for this, but the biggest one is by using simple logic I can confidently say that there are far more people in this world who speak English as a first or second language, compared to Norwegian, as a result this means a lot more coverage. Reaching a larger audience also means the possibility of wider spread and opportunities on a global scale. I grew up playing online video games and chatting with people from around the world and I have always enjoyed both writing and speaking English, an attribute I am thankful for and like putting to use whenever I can. Has it worked? Yes, I have had multiple visitors on my blog by people from countries like the United States.
Using WordPress for blogging, google to find information and social media to share, I have gotten better at taking advantage of the various tools available. The cool thing about social media is that almost everyone uses it, and during my classes in January I learned to take advantage of the massive popularity surrounding these platforms. By applying what I learned in class, I spread the word about my blog with the intent of creating a “network effect“. Sending the blog to a friend, who would then forward it to their friends and give the blog more publicity.
I use the internet a lot, daily. For both school, and entertainment. Using groups in different chat applications I can stay in touch and get updates on what is going on around me. Videos on YouTube can be a great tool for visual assistance and illustrations regarding a topic I’m writing about. Online libraries and e-books offer seamless reading on all the devices I use throughout the week. As mentioned earlier I use WordPress for all my blogging needs, it is easy to use and has helped me achieve my goal of having a user friendly and clean website with accessibility.
I am looking forward to learning more about working digitally in the future, and to make improvements to the way I work and the projects I am working on.